Tips For Small & Medium Businesses To Survive COVID-19
It’s safe to say that we’ve all felt the impact of COVID-19. SMBs are especially feeling the strain of an economy that has slowed down. In fact, for some, it’s come to a screeching halt. What can you do in a time when business is slow or, even, non-existent? Here are a few tips to help Small and Medium Businesses survive this COVID-19 outbreak.
Take care of yourself
It may seem like a no-brainer, but we often forget to take care of the most important person in our lives. Our own self. Without you, your business wouldn’t exist. It can be hard to focus with everything that’s going on, yes, But, please, take a moment for yourself.
Take care of your employees
This is your time to cultivate that loyalty and pride in working for your business. Some businesses have been left with no choice, but to layoff employees – sometimes, your hands are tied. For those of you able to keep your employees on payroll, take care of them. I’m not talking about merely financially. This is a trying time for almost everyone, and your employees need to know that you’re there for them.
Don’t let COVID-19 drown you out. Use this time to develop your voice. Create relevant content for the masses of people consuming information right now. For some, this may be a completely new concept – but trust me, you want to keep people interested in your business. Or, at the very least, aware that you still exist. For instance, if I ran a coffee shop, I might write a piece about how to make the perfect cappuccino at home.
Leverage social media
Let others know where you stand. Are you still open for business? Do you have any special offerings? Keep us, your customers, updated. We want to know how, and even what, you’re doing.
It’s a strange time for all of us and a difficult time for businesses everywhere. Work with what you have. Try to stay afloat. And, if you need assistance, don’t be afraid to ask for help. Everyone, small and medium businesses alike, could do with tips to survive COVID-19.