May 12, 2020 COVID-19,MARKETING

Tradeshows Cancelled Due to COVID-19? Here’s How To Supplement Your Leads

With Stay Home, Work Safe orders in place as a result of COVID-19, events and tradeshows are either being postponed or canceled altogether. This could feel like a near travesty if it’s your most lucrative lead generation channel.  Even so, it’s not the only channel available and now is the time to explore some other options to how to. supplement your leads.

Search Engine Optimization (SEO) and Marketing (SEM)

Review your SEO. Are all your pages optimized? Have you considered PPC (pay per click) campaigns? Your website is your best lead generation tool. Leverage it.

Content Marketing

Create content to drive leads to your website. Almost every individual is consuming some sort of content from both a personal and professional standpoint. Don’t be a bystander; be a part of the content wave.

Email Marketing

Refocus on cold leads. Gauge interest and drive engagement to warm them up. Nurture them. Help guide them through your sales funnel.

Social Media Marketing

Extend your reach via social media. Update your pages. Consider LinkedIn, Twitter, or Facebook ads. Start a discussion in a LinkedIn group or on Twitter. Be the thought leader you are.


Build strategic partnerships. Your partners are likely in the same boat. Cross-promote each other’s content, or even create new offers together. Leverage each other’s strengths.

Online Events

Promote your online presence by hosting webinars or live conversations. We’re all sitting behind computers and, quite possibly, looking for something to break the monotony of yet another #workfromhome day. Be the break we didn’t know we needed.

Tradeshows aren’t the only channel available and the above list is just a handful that you can consider adopting to supplement your leads. Now is the time to refocus and strengthen other channels. Be creative. Step outside the box and start coloring outside the lines. You never know what you might come up with.